1. To supplement public education by leading the change in the educational environment.

- To expand producing programs of emotional development for character building.
- To develop projects for ameliorating the educational environment at schools.
- To strengthen content of vocational training.

2. To decrease private education expenses and provide an equal opportunity for education.

- To reinforce content of elementary and secondary basic education.
- To enhance the quality of lectures and textbooks.
- To produce educational content for multimedia purposes.

3. To expand production of content according to a life cycle.

- To diversify content according to life cycle stages.
- To enhance specialized education content of every age group.
- To develop producing content for fulfilling the gaps in a social community.

4. To enhance smart service.

- To build a customized education platform.
- To expand service through newly introduced media.
- To facilitate the accessibility of public to a channel.

5. To expand education sharing and social contribution.

- To expand support project for the educationally underprivileged.
- To expand sharing of learning and spread the culture of social sharing.
- To expand free and common education service.

6. To strengthen global competence and lead Korean educational wave.

- To increase distribution of World-Top content.
- To expand global network and develop international co-production.
- To create a new leading business model by diversifying overseas business.