7 Strategic Objectives in 2012

1. To enhance the quality of lives of the public as a life-long broadcasting.

- To provide high-quality life-long education contents of all age groups to the public.
- To improve the childcare environment of Korea by strengthening the identity as a children educational channel.
- To solve the youth unemployment and contribute to the creation of employment by strengthening career·vocational training.

2. To cultivate the multi-talent by creativity and character building education.

- To cultivate the 21st century talent of right values, creativity and character building.
- To upgrade and strengthen creativity and character building contents.
- To expand the exchanges of programs between terrestrial and satellite channels.

3. To narrow the educational gap by complementing public education and decreasing private education expenses.

- To produce high-quality clip contents for the convenient use at schools.
- To reduce the private education expenses by guarantee of quality management system of CSAT textbooks and
enhanced CSTA lectures.
- To reduce the private education expenses on English education by activating After-School English.

4. To lead the changes in the educational field.

- To expand programs that can lead to practical changes at schools.
- To establish the educational agenda aimed for prosperous future of education of Korea.

5. To enhance the customer service by high-quality and smart broadcasting.

- To offer high-quality programs through successful transformation to digitalized system.
- To create a ubiquitous learning environment by providing services adapted to web and mobile equipment.

6. To lead educational Korean wave by strengthening global competence.

- To raise international competitiveness by developing world top contents.
- To raise the international status through knowledge sharing and establishing network among the world leading
educational organizations and broadcasting systems.

7. To embrace the underprivileged through providing social contribution.

- To expand the support for the underprivileged and multicultural families.
- To carry out corporate social responsibilities through sharing.